& Other Stories

H&M’s brand new label & Other Stories opened last month on Regent Street. It took three years in the making so what is it all about? & Other Stories is a store for the girl who wants to be Acne and Isabel Marant with a Topshop price tag – and that is exactly what it delivers. Somewhat resembling COS, the collection is minimalistic, offering masculine tailoring to feminine chic with a raw, unfinished edge. The price tag doesn't exactly resemble the cheap and cheerful H&M prices, some things are a little pricier while others are almost on par with H&M, all with a purpose though, to bring in a wider audience.

Here below are some of my favourite pieces from the collection, I’ve got a feeling shopping at & Other Stories is going to get quite addictive…  

 

What do you think of & Other Stories?